Exchange Binance expanded its private client division by launching a service Binance Prestige, designed for ultra-high-net-worth crypto investors, complements a similar service Binance Wealth, which began operations in October 2024.
Binance Prestige is targeted at the most profitable segment of the crypto market—family offices, private funds, and individual investors with assets exceeding $10 million. The service operates on a white-glove basis, meaning its users will have direct access to personal managers and individual support for complex portfolios.
Prestige clients also receive concierge services and a suite of specialized capabilities, including fiat channels, structured cryptocurrency investment products, capital financing solutions, secure asset storage, and comprehensive reporting and analytics to help them make informed decisions.
The new service is at a higher level than the platform Binance Wealth, launched in 2024 for high-net-worth individuals and professional asset managers. Unlike Prestige, which is designed for high-net-worth individuals with high liquidity and complex needs, it offers traditional services.