American fast food chain Steak ‘n Shake, which has accepted Bitcoin as a form of payment, is expanding its operations in El Salvador. The Central American country is the first to recognize Bitcoin legal tender.
We are honored to be in the land of Bitcoin, the company wrote on its social media account.
So far, Steak ‘n Shake’s strategy of accepting Bitcoin at its US restaurants is paying off: the chain reported a nearly 11% increase in sales in the second quarter of 2025.
In addition, integration Bitcoin-payments has cemented the network’s status as a recognizable player in the crypto community, confirming BTC’s suitability for everyday spending.
Some experts argue that real, low-value transactions are a crucial step to preserving Bitcoin’s vision. Satoshi Nakamoto.
Steak ‘n Shake also delivered strong financial results in the third quarter, reporting a 15% increase in same-store sales compared to the previous quarter.
Steak ‘n Shake in November created a Bitcoin reserve, committing to storing all BTC received from customer payments in a special fund.
A little later, a promotion was launched, within the framework of which customers who purchased “Bitcoin Meal» or «Bitcoin Steakburger» receives $5 in BTC. It’s running at 400 locations across the US and aims to introduce consumers to Bitcoin.